Which big data analytics strategy helped Nike achieve the highest customer retention improvement in their 2022 direct-to-consumer digital transformation?

In today's competitive sports retail landscape, big data has transformed how companies understand and respond to consumer behavior. Leading sports retailers now leverage sophisticated analytics to optimize everything from inventory management to personalized marketing. This poll tests your knowledge about a groundbreaking big data initiative that changed the game for a major sports retailer. Do you know which analytical approach delivered the most significant ROI?

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