Which gaming company pioneered the concept of 'Amiibo' figures that physically interact with games through NFC technology?

The gaming industry isn't just about pixels and polygons—it's also a merchandising powerhouse! From collector's editions to branded peripherals, visual merchandising has become a crucial part of how gaming companies connect with fans and extend their virtual worlds into physical spaces. Test your knowledge about the history and innovation of game merchandising that has shaped the industry landscape and created new revenue streams beyond the games themselves.

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