Which music streaming service's 2016 advertising campaign featured personalized billboards highlighting unusual user listening habits with the tagline 'Thanks, 2016. It's been weird.'?

The music industry has undergone massive transformation with streaming services changing how we consume music. But marketing these platforms has also evolved dramatically. This trivia question focuses on a pivotal advertising campaign that revolutionized how streaming services positioned themselves to consumers and helped drive mainstream adoption of subscription-based music consumption.

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Spotify
Apple Music
Tidal
Pandora