Which children's book character was specifically created to be a brand mascot before becoming a literary icon, with the author commissioned to write stories featuring the character?

Brand mascots aren't just for cereal boxes and insurance companies! Throughout publishing history, certain characters have become so iconic they essentially serve as brand mascots for their literary houses or series. These recognizable figures drive marketing campaigns, merchandise sales, and reader loyalty. Test your knowledge about these literary brand ambassadors that have transcended the pages to become powerful marketing tools in the publishing world.

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Paddington Bear
Curious George
The Gruffalo
Clifford the Big Red Dog