Which gaming company first launched a fully interactive VR store where players could virtually test games before purchasing them?

Virtual Reality is reshaping how gamers discover and purchase new titles and accessories. Major gaming retailers and platforms have been experimenting with immersive shopping experiences that allow customers to virtually 'try before they buy.' This poll tests your knowledge of recent innovations in VR retail experiences specifically designed for gaming consumers and how they're changing purchasing behavior in the industry.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Valve (via Steam VR)
Epic Games (via Epic Games Store)
Sony (via PlayStation VR)
Microsoft (via Xbox)