Which Broadway musical's brand identity was built around a white half-mask that became so iconic it was trademarked and has generated millions in merchandise sales?

Test your knowledge of performing arts marketing and brand identity with this challenging question about one of Broadway's most iconic productions. While many theatergoers recognize famous shows, true industry insiders understand how visual elements transform into powerful brand identities that drive ticket sales and create lasting cultural impact. This question explores how a single visual element became the centerpiece of a theatrical marketing phenomenon.

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The Phantom of the Opera
Cats
Les Misérables
Wicked