Which global luxury brand established a foundation specifically to preserve disappearing traditional craftsmanship techniques from around the world?

Throughout history, certain brands have positioned themselves as protectors and promoters of cultural traditions, incorporating centuries-old crafts, symbols, and practices into their product offerings. These heritage brands often bridge the gap between ancient cultural wisdom and modern consumer expectations. How well do you know the stories behind these cultural ambassadors and their traditional products that have stood the test of time?

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• Hermès with its 'Fondation d'entreprise Hermès'
• LVMH with its 'Métiers d'Art' program
• Loewe with its 'LOEWE Foundation Craft Prize'
• Tiffany & Co. with its 'Artisanal Heritage Fund'

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