Which company introduced the first widely successful customer loyalty program in retail history with their 'S&H Green Stamps' in the 1930s?

Before points, apps, and digital rewards, customer loyalty programs had humble beginnings that transformed retail history. These early innovations laid the groundwork for the sophisticated customer retention strategies we see today. Test your knowledge about the origins of customer loyalty programs that changed how retailers built relationships with their customers.

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• Sperry & Hutchinson Co.
• American Express
• Sears, Roebuck and Co.
• Woolworth's

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