Which groundbreaking marketing campaign in 1978-1979 helped transform the Bible into a mainstream bestseller, selling over 1 million copies in just the first year?

The religious publishing industry has seen significant transformations over the decades, with strategic marketing campaigns that have helped bring spiritual and philosophical texts to wider audiences. Some of these campaigns have become legendary in the industry, transforming how people access and engage with religious content. Test your knowledge about a pivotal marketing moment that changed religious publishing forever.

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• The Thomas Nelson 'Book of Life' campaign that marketed the Bible as a self-help guide
• Zondervan's 'The Living Bible' campaign that positioned scripture as contemporary literature
• The New International Version (NIV) Bible launch with unprecedented mainstream media advertising
• Tyndale House's 'One Year Bible' campaign that restructured scripture into daily readings

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