In 2019, Tesla famously spent $0 on traditional advertising while other automakers invested billions. What marketing strategy did Tesla use instead that saved them approximately $2.4 billion in advertising costs?

The automotive industry has been transformed by electric vehicles, with Tesla leading the charge in both innovation and unconventional marketing strategies. In 2019, Tesla achieved something remarkable that broke traditional automotive marketing norms and demonstrated the power of brand identity in the transportation sector. Test your knowledge about this famous product marketing moment that changed how car companies think about advertising budgets.

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Elon Musk's controversial Twitter/X presence and personal brand that generated constant media coverage
An exclusive invite-only referral program that offered free vehicles to top participants
A subscription-based content platform where customers paid monthly fees to access Tesla news
A partnership with major streaming services to feature Tesla vehicles prominently in original content