Which architect first introduced the concept of 'narrative retail architecture' where store layouts tell a brand's story through sequential spatial experiences?

Retail spaces in architecture have evolved significantly over time, with innovative design approaches that enhance the customer experience while showcasing products effectively. This poll tests your knowledge about a groundbreaking architectural retail design concept that transformed how products are displayed and experienced in physical stores. Can you identify which famous architect pioneered this influential approach to retail spaces?

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Peter Marino
Zaha Hadid
Rem Koolhaas
Daniel Libeskind