Which celebrity's makeup brand crashed its website during its 2015 launch, selling out completely within minutes and pioneering the celebrity DTC (direct-to-consumer) product launch strategy that many others now follow?

Many celebrities have ventured into entrepreneurship with their own product lines and brands. Behind these glamorous launches are fascinating marketing strategies and sometimes surprising outcomes. This trivia question tests your knowledge about a famous celebrity's product launch that broke e-commerce records and revolutionized the direct-to-consumer beauty industry with innovative storytelling and customer experience approaches.

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• Rihanna with Fenty Beauty
• Kylie Jenner with Kylie Cosmetics
• Lady Gaga with Haus Laboratories
• Jessica Alba with Honest Beauty

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