Which luxury brand pioneered the concept of hiring Pritzker Prize-winning architects to design flagship stores, starting a global trend that became known as 'The Guggenheim Effect' in retail architecture?

Iconic architecture has transformed retail experiences worldwide. When a renowned architect designs a flagship store, it often becomes a destination in itself, drawing visitors for both the products and the space. This phenomenon has redefined how brands approach their physical presence in urban environments, with architecture becoming an extension of brand identity. Test your knowledge about this influential trend in retail design that continues to shape consumer experiences and city landscapes.

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Prada
Louis Vuitton
Apple
Tiffany & Co.