Which sporting goods retailer pioneered the concept of in-store basketball courts for customers to test products before purchase, revolutionizing experiential retail in the industry?

The sporting goods industry has undergone remarkable transformation in how brands connect with athletes and fans. From neighborhood sporting goods shops to global e-commerce platforms, the retail landscape continues to evolve with innovative customer engagement strategies. This trivia tests your knowledge about a significant retail customer engagement milestone in the sporting goods industry that changed how brands interact with their athletic consumers.

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