Which psychological technique was specifically employed in the famous 2013 integration of Google products throughout the comedy film 'The Internship'?

Product placement in films and TV shows has evolved into a sophisticated marketing strategy worth billions. Beyond simple brand visibility, these placements are carefully designed to create psychological connections with viewers. From subtle background appearances to plot-integrated products, filmmakers and marketers collaborate to influence consumer behavior through emotional storytelling. Test your knowledge about the psychology and strategy behind some of Hollywood's most memorable product integrations.

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Mere-exposure effect: Repeated exposure to increase familiarity and positive feelings toward Google's workplace culture
Classical conditioning: Pairing Google products with the film's comedy to associate the brand with positive emotions
Scarcity principle: Presenting Google's workplace as exclusive and difficult to access to increase desirability
Social proof: Using celebrity endorsements within the film to validate Google products as culturally relevant