Which natural products company was the first to implement a comprehensive zero-waste initiative in all its stores, achieving 90% waste diversion by 2008?

The natural and organic products industry has evolved dramatically over the decades, with several key companies pioneering sustainable practices before they became mainstream. This trivia question explores the origins of one of the most influential early adopters of sustainability in retail. Test your knowledge about the companies that helped transform how we think about environmentally responsible business practices in the natural products space.

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