Which shopping festival originated as a celebration for single people in China and has now become the world's largest 24-hour shopping event?

Shopping festivals around the world blend commerce with cultural traditions, creating unique retail experiences that reflect local heritage. These events drive significant economic activity while preserving and celebrating cultural identity. Test your knowledge about these culturally significant shopping events that retailers leverage worldwide to connect with consumers through tradition.

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• Singles' Day (Double 11)
• Golden Week Festival
• Lunar New Year Shopping Festival
• Mid-Autumn Festival Sale

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