Which Broadway musical underwent a major rebranding in 2003 that included a new logo featuring a defiant green witch, helping transform it from a struggling production into a global phenomenon?

In the competitive world of performing arts, successful Broadway shows rely heavily on effective brand positioning and marketing strategies to attract audiences. The visual identity of a show can make or break its success, often becoming as iconic as the performance itself. Test your knowledge about a famous rebranding that revolutionized a struggling production's fortunes and set new standards for theatrical marketing.

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Wicked
The Phantom of the Opera
Les Misérables
The Lion King