Which innovative marketing campaign is credited with making astronomy more accessible to beginners and boosting telescope sales by over 60% in 2019?

In the competitive world of astronomy retail and equipment manufacturing, marketing campaigns can make or break a product's success. One particular campaign revolutionized how amateur astronomers perceive telescope technology and significantly shifted market dynamics. Test your knowledge of this industry-changing moment that connected cutting-edge science with mainstream consumers.

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Celestron's "Stars in Your Hands" AR app that showed realistic night sky views through their telescopes before purchase
Meade's "Cosmic Influencer" program featuring celebrities observing rare astronomical events
Orion's "Urban Astronomy" campaign highlighting telescopes specially designed for light-polluted city viewing
Sky-Watcher's "Telescope Subscription Box" monthly equipment rental service with guided observation materials