Which Broadway musical established a groundbreaking retail partnership with MAC Cosmetics, creating a special makeup collection that became the brand's fastest-selling limited edition line?

Major theatrical productions often form strategic retail partnerships to expand their reach beyond the stage. These collaborations create unique merchandise, themed products, and exclusive collections that help productions increase revenue streams and build brand recognition. How well do you know the business side of performing arts and these creative retail partnerships?

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Wicked
Hamilton
Kinky Boots
The Lion King