Which astronomy equipment company pioneered the 'Star Party Guarantee' loyalty program that allows customers to return telescopes within 100 days if they don't witness a specific celestial event?

In the competitive world of astronomy retail and equipment, brand loyalty runs exceptionally deep. Enthusiasts often develop strong attachments to particular telescope and equipment manufacturers based on their experiences, the quality of celestial observations, and long-term reliability. This poll explores a fascinating aspect of consumer psychology in astronomy retail that has shaped the industry's development and marketing strategies over decades.

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Celestron, with their 'Celestial Satisfaction Promise' in 2008
Meade Instruments, with their 'Universe Unveiled Guarantee' in 2012
Orion Telescopes, with their 'Stargazer's Oath Program' in 2005
Sky-Watcher, with their 'Cosmic Phenomenon Pledge' in 2010