Which advertising agency created the iconic 'Got Milk?' campaign that featured celebrities with milk mustaches and revolutionized commodity marketing in pop culture?

The 'Got Milk?' advertising campaign launched in 1993 became one of the most recognized marketing initiatives in American pop culture history. Featuring celebrities with milk mustaches, it transformed a basic commodity into a cultural touchstone. This trivia question explores how this iconic campaign changed retail marketing approaches and influenced consumer behavior across generations, showing how the right campaign can transcend advertising to become part of the cultural conversation.

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Goodby Silverstein & Partners
Wieden+Kennedy
BBDO Worldwide
McCann Erickson