Which global brand deliberately changed its signature color from red to purple in certain markets to differentiate itself from competitors in the same industry?

Color psychology plays a crucial role in brand identity and consumer perception. Major companies invest significant resources in selecting the perfect color palette that aligns with their brand values and triggers specific emotional responses. This poll tests your knowledge about the strategic color choices of major global brands and how they influence consumer behavior and brand recognition in the competitive marketplace.

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Yahoo (from purple to red)
Cadbury (from gold to purple)
FedEx (from orange to purple)
Mastercard (from red to purple in some Asian markets)