Which major bookstore chain first implemented store-wide augmented reality features allowing customers to see animated book covers and access author interviews by scanning books with their smartphones?

The traditional bookstore experience has undergone dramatic transformations in recent years, with technology reshaping how we discover and interact with literature. Augmented Reality (AR) has been particularly revolutionary, allowing readers to preview content, experience interactive book covers, and navigate stores in entirely new ways. But which major bookstore chain pioneered this technology at scale? Test your knowledge about the intersection of literary retail and cutting-edge AR innovation!

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Barnes & Noble with their 'B&N Lens' technology (2018)
Waterstones with their 'Literary Dimensions' app (2019)
Books-A-Million with their 'PageView AR' system (2017)
Powell's Books with their 'Powell's Portal' experience (2020)