What groundbreaking announcement did Patagonia's founder Yvon Chouinard make in 2022 regarding the company's ownership structure?
Patagonia has become one of the most environmentally conscious brands in the outdoor industry, pioneering sustainable practices that have transformed retail approaches to nature conservation. Their unique business model demonstrates how a company can successfully blend profit with planetary stewardship. Test your knowledge about this revolutionary brand that puts the natural world at the center of its mission and marketing strategy.
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- He transferred ownership to a trust and nonprofit organization dedicated to fighting climate change, effectively donating the company to the planet
- He sold the company to an environmental consortium led by National Geographic and the Sierra Club
- He transformed Patagonia into a publicly-traded benefit corporation with mandatory environmental dividends
- He established a foundation that would take ownership after his death, but maintain family control during his lifetime
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