Which Broadway marketing innovation led to a 700% increase in mobile ticket sales for participating shows in 2017-2018?

The performing arts industry has undergone significant transformation in recent years, particularly in how productions are marketed and tickets are sold. Broadway shows, opera houses, and dance companies have adopted innovative product marketing strategies to reach new audiences and enhance the customer experience. This poll tests your knowledge of a groundbreaking digital initiative that changed how theater-goers interact with Broadway productions.

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• TodayTix's mobile rush ticket lottery system
• The Broadway Inbound B2B distribution platform
• The Hamilton app's digital ticket lottery and immersive content experience
• Telecharge's dynamic pricing algorithm

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