Which retail giant pioneered the use of AR technology that allows customers to virtually try on traditional cultural garments and jewelry from different heritage communities?

Traditional cultural practices are finding new expression through retail technology. As brands seek to preserve and celebrate diverse cultural traditions while innovating their customer experience, they face unique challenges and opportunities. Test your knowledge about how retail digital transformation is intersecting with cultural heritage preservation and expression in the modern marketplace.

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Anthropologie, with their 'Heritage Mirror' launched in 2019 featuring clothing from 15 indigenous cultures
Sephora, with their 'Cultural Roots' AR experience showcasing traditional beauty practices from around the world
Amazon, with their 'Global Heritage' feature allowing virtual try-on of traditional clothing from 50+ cultures
H&M, with their 'Traditional Treasures' app connecting modern fashion with cultural heritage items