Which sports retail giant was the first to launch a mobile app with augmented reality (AR) that allowed customers to virtually try on shoes before purchasing?

The sports retail landscape has evolved dramatically in recent years, with technological advancements transforming how athletic products are developed, marketed, and sold. Major sports brands have pioneered various innovations to enhance customer experience and product performance. This trivia question tests your knowledge of which major sports retailer was first to implement a groundbreaking retail technology that changed the industry.

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Nike
Adidas
Under Armour
Puma