Which retail strategy did Celestron implement in 2018 that revolutionized telescope purchasing and increased market share by 23%?

The astronomy retail landscape has evolved dramatically in recent years, with specialized retailers and manufacturers competing for the attention of amateur and professional stargazers alike. Major product launches, distribution strategies, and customer loyalty programs have shaped how people access and engage with astronomy equipment. Test your knowledge about the business side of bringing the universe closer to consumers!

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The 'Stars in Your Hands' program offering 90-day in-home trials of premium telescopes
Acquisition of local astronomy shops to create branded experience centers in major cities
Partnership with NASA to include exclusive space imagery with each telescope purchase
Introduction of subscription-based access to premium telescope features via mobile app