Which film franchise generated the highest merchandise retail sales in a single year, reaching over $5.5 billion in 2019?

The film industry has increasingly found innovative ways to monetize popular franchises beyond the box office. Major studios have developed sophisticated retail strategies, transforming movies into lifestyle brands through merchandise, pop-up experiences, and retail partnerships. Test your knowledge on how Hollywood's biggest franchises have leveraged retail opportunities to extend their cultural impact and revenue streams!

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Star Wars (following The Rise of Skywalker release)
Marvel Cinematic Universe (following Avengers: Endgame release)
Harry Potter (following Fantastic Beasts: The Crimes of Grindelwald)
Frozen (following Frozen II release)