Which pharmaceutical company pioneered the 'rapid access' product launch model that reduced time-to-market for critical medications by 40% while maintaining FDA compliance?

The pharmaceutical industry invests heavily in research, development, and marketing of new medications. Product launches in this sector are particularly complex due to regulatory requirements, safety concerns, and the need to educate healthcare providers about new treatment options. This poll tests your knowledge about a notable pharmaceutical product launch strategy that changed industry standards for introducing critical medications.

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Genentech with their 'Patient First' launch protocol in 2015
Pfizer with their 'Accelerated Availability' program in 2017
Johnson & Johnson with their 'Priority Access' framework in 2016
Novartis with their 'Fast-Track Deployment' system in 2018