Which luxury fashion brand launched a groundbreaking initiative in 2011 to preserve traditional Italian craftsmanship by acquiring several small, family-owned workshops specializing in endangered craft techniques?

Cultural traditions and heritage craftsmanship are increasingly valued in today's retail marketplace. Many brands are incorporating traditional techniques and culturally significant designs into their products as consumers seek authentic, meaningful purchases. This poll tests your knowledge about how traditional cultural craftsmanship has been successfully integrated into modern retail strategies.

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• Chanel with 'Métiers d'Art'
• Hermès with 'Petit h'
• Gucci with 'Artisan Corner'
• Fendi with 'Hand in Hand'

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