Which retailer first launched a widely-used augmented reality (AR) app allowing customers to virtually 'place' furniture in their homes before purchasing?

In the world of retail innovations, augmented reality (AR) has transformed how consumers interact with products before purchase. This technology represents one of the most significant breakthroughs in retail experience since online shopping itself. Test your knowledge about the pioneering company that first brought AR technology to mainstream retail and forever changed how we shop for products virtually.

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• IKEA (with IKEA Place app in 2017)
• Amazon (with Amazon AR View in 2018)
• Wayfair (with Wayfair Spaces app in 2016)
• Home Depot (with Project Color app in 2015)

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