Which pharmaceutical company saw a 35% increase in brand recognition among healthcare providers after its 2018 rebranding campaign that introduced the slogan 'Science for a better life'?

The pharmaceutical industry has seen numerous companies reimagine their brands to better connect with healthcare providers and patients. Strategic rebranding in medicine isn't just about aesthetics—it often signals a company's evolution, new research focus, or commitment to patient-centered care. This poll tests your knowledge about one of the most successful pharmaceutical rebranding initiatives of the past decade that significantly increased brand recognition and market share.

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