Which government initiative is widely credited with pioneering the 'retail-inspired' approach to digital public services that influenced government portals worldwide?

The intersection of politics, government, and retail innovation has created new ways for citizens to interact with public services. As governments worldwide embrace digital transformation, they've adopted retail-inspired strategies to improve service delivery. This poll tests your knowledge about how governments have applied retail innovation principles to transform citizen experiences and service delivery models. Do you know which groundbreaking initiative revolutionized how citizens access government services online?

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GOV.UK (UK Government Digital Service)
USA.gov (U.S. General Services Administration)
Service Canada (Canadian Government Services)
MyGov (Australian Government Services)