Which linguistic device was primarily responsible for making Apple's 'Think Different' slogan so effective and memorable?

Advertising slogans are carefully crafted linguistic tools designed to create brand recognition and emotional connections with consumers. Language experts meticulously select words, sounds, and rhythmic patterns to make slogans memorable and effective. This poll tests your knowledge of linguistic devices in famous advertising campaigns that transformed everyday phrases into powerful marketing tools. Can you identify which linguistic technique helped create one of the most successful slogans in advertising history?

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Grammatical subversion (using an adjective 'different' where an adverb 'differently' would be grammatically conventional)
Alliteration (repetition of initial consonant sounds)
Euphony (the use of words with pleasant sounds)
Antanaclasis (repeating a word with a different meaning each time)