Which defunct video rental chain launched a nostalgic NFT collection in 2023 that included digital membership cards and exclusive movie memorabilia, generating over $1.5 million in its first week?

In 2023, a once-dominant entertainment retailer made headlines by unexpectedly re-entering the market through blockchain technology. This strategic pivot represented one of the most talked-about retail innovations in recent pop culture, blending nostalgia with cutting-edge digital assets. Test your knowledge about how this iconic brand adapted to the modern retail landscape through experiential marketing and blockchain integration.

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Blockbuster Video
Hollywood Video
Family Video
Movie Gallery