Which mythological figure inspired Amazon's first major innovation lab, established in 2014 to develop breakthrough retail technologies?

Mythology and folklore have long influenced retail branding and marketing strategies. Ancient symbols, heroic narratives, and cultural legends often appear in product design, store layouts, and brand identities. This trivia question explores how one major e-commerce platform embraced mythological elements in its early innovation strategy, demonstrating how ancient storytelling continues to shape modern retail experiences and consumer engagement.

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Apollo Lab (named after the Greek god of light and knowledge)
Lab126 (named after the Norse god Loki, with '126' representing the ASCII code for '~', Loki's symbol of transformation)
Prime Olympus (named after the mountain home of the Greek gods)
Lab126 (named for the journey from 'A' to 'Z', reflecting Amazon's logo with the arrow from A to Z)