Which innovative retail strategy did Nike implement first with its 'House of Innovation' concept stores?

The sporting goods retail landscape has transformed dramatically in recent years. Major brands have adapted their strategies to meet changing consumer preferences and technological advancements. This trivia question tests your knowledge about how a specific major sports brand has evolved its retail strategy to enhance customer experience and maintain competitive advantage in the digital age.

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Nike Speed Shop - allowing customers to reserve items online and try them in dedicated store sections
Nike App at Retail - enabling customers to scan products, check inventory, and pay without checkout lines
Nike By You stations - offering in-store custom shoe design with same-day production
Nike Sport Research Lab - providing professional athlete-level fitness assessments for shoe recommendations