Which game company pioneered the 'microtransaction' model in mainstream Western gaming with its controversial horse armor DLC in 2006?

The gaming industry has revolutionized digital retail with innovative approaches to in-game stores and marketplaces. From cosmetic skins to full expansion packs, gaming companies have created some of the most profitable virtual storefronts in the digital economy. Test your knowledge about a pivotal moment in gaming retail history that changed how players interact with digital stores and influenced countless future game economies.

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