Which ancient civilization's merchants were so renowned for their trading prowess that their purple dye became one of the ancient world's first luxury 'brand' products, commanding extraordinary prices?

Before modern retail giants, ancient civilizations had their own renowned trading networks and recognizable 'brands'. Certain cities and regions became famous for specific goods that were sought after across the known world. These ancient merchant empires established some of the first examples of brand recognition, with certain goods being associated with their places of origin so strongly that the names became synonymous with quality and authenticity.

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Phoenicians
Egyptians
Babylonians
Minoans