Which innovative retail loyalty program did Blockbuster introduce in 1997 that revolutionized how customers rented movies and generated significant recurring revenue?

Before streaming dominated our screens, Blockbuster Video was the undisputed king of home entertainment. This retail phenomenon shaped how millions of people experienced movies and TV shows, pioneering customer loyalty programs and retail strategies that influenced an entire industry. Test your knowledge about this iconic brand that went from 9,000+ stores worldwide to virtually extinct in just a decade.

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Blockbuster Rewards: A points-based system where customers earned free rentals after accumulating points from paid rentals
Blockbuster Entertainment Pass: A monthly subscription allowing unlimited in-store exchanges
Blockbuster Freedom Pass: A premium membership eliminating all late fees
Blockbuster Movie Pass: A monthly subscription program allowing customers to keep a set number of movies with no due dates