Which celebrity partnership is credited with saving Puma from financial trouble, increasing their market value by 4 billion dollars between 2014-2017?

Celebrity endorsements have transformed retail strategies and brand loyalty across industries. Some partnerships have been so successful they've revitalized entire brands or created billion-dollar product lines. Test your knowledge about these influential celebrity-brand collaborations that changed the retail landscape and set new standards for marketing partnerships.

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Rihanna with her Fenty x Puma line
Kanye West with his Yeezy collection
Selena Gomez as brand ambassador
The Weeknd with his XO collection