Which gaming company pioneered the 'rolling launch' strategy, releasing their blockbuster titles at local midnight in each time zone rather than a single global release time?

Product launches in the gaming industry are meticulously orchestrated events that can make or break a title's success. From midnight release parties to strategic pre-order bonuses, game publishers employ various tactics to maximize day-one sales and build lasting momentum. This trivia question explores one of the most successful product launch strategies used by a major game publisher that changed how AAA titles hit the market.

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Rockstar Games with Grand Theft Auto V
Electronic Arts with FIFA franchise releases
Nintendo with The Legend of Zelda: Breath of the Wild
Ubisoft with Assassin's Creed series