Which food item saw its consumption increase by over 700% in the U.S. after a successful marketing campaign rebranded it from a less appealing name?

Marketing campaigns can transform not just a brand's success, but our entire relationship with food. Sometimes, a brilliant campaign can turn an overlooked food into a household staple or rebrand an entire category. This trivia question focuses on one of the most successful food marketing transformations in recent history that fundamentally changed consumer perception about a previously undervalued food item.

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Chilean Sea Bass (previously known as Patagonian Toothfish)
Kiwifruit (previously known as Chinese Gooseberry)
Canola Oil (previously known as Rapeseed Oil)
Orange Roughy (previously known as Slimehead)