Which innovative product marketing strategy did Pearson implement in 2015 that increased their college-level calculus textbook sales by 28% within one year?

The textbook publishing industry generates billions in revenue annually, with mathematics texts being particularly profitable due to their consistent demand. Publishers employ sophisticated analytics and marketing strategies to position their products effectively. This poll tests your knowledge about a famous marketing strategy that revolutionized how advanced mathematics textbooks are sold to universities.

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The 'Math Matters' campaign that bundled digital problem-solving tools with physical textbooks, creating a hybrid learning platform
Implementing a subscription model where students paid monthly for access to continuously updated content rather than purchasing a single edition
Creating customizable textbooks where professors could select specific chapters and examples relevant to their teaching approach
Launching the 'Mathematical Mastery' loyalty program offering universities bulk discounts based on semester-to-semester retention rates