Which famous person's beauty brand broke e-commerce sales records in 2019 by selling out its entire inventory within minutes of launch, largely due to innovative direct-to-consumer marketing?

Many celebrities have ventured into product development and retail, transforming their personal brand into successful business empires. From cosmetics to clothing lines, these famous individuals have leveraged their fame to create lasting retail legacies. Test your knowledge about these celebrity entrepreneurs and their brand histories!

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• Kylie Jenner's Kylie Cosmetics
• Lady Gaga's Haus Laboratories
• Rihanna's Fenty Beauty
• Selena Gomez's Rare Beauty

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