Which retail company launched the first modern customer loyalty program with personalized rewards based on purchase data, revolutionizing how businesses track consumer behavior?

Customer loyalty programs have become essential tools for retailers to retain customers and gather valuable data. But which company was truly revolutionary in this space? Test your knowledge about the origins of modern retail loyalty programs that changed how companies build customer relationships. This question explores a pivotal innovation in retail strategy that continues to influence business models today.

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Tesco with its Clubcard (1995)
American Airlines with AAdvantage (1981)
Starbucks with Starbucks Rewards (2008)
Walmart with Walmart Rewards (1999)