Which major music retailer first implemented a comprehensive instrument recycling program where customers could trade in old instruments for store credit while the materials were repurposed into new products?

The music retail industry has undergone significant transformations in recent years, particularly in sustainability initiatives. Major music retailers and instrument manufacturers have been implementing various eco-friendly practices to reduce their environmental footprint. From sustainable sourcing of materials for instruments to green packaging for vinyl and CDs, the industry is making strides toward environmental responsibility. Test your knowledge about a groundbreaking sustainability initiative that changed how one major music retailer approaches their environmental impact.

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Guitar Center with their 'Second Life Strings' program launched in 2018
Sweetwater Sound with their 'Musical Materials Matter' initiative started in 2019
Sam Ash Music with their 'Instrumental Impact' campaign from 2017
Musician's Friend with their 'Replay Rewards' sustainability program from 2020