Which athlete's endorsement deal with Nike revolutionized sports marketing when it created a signature shoe line that continued to generate billions in revenue even after the athlete's retirement?

Celebrity endorsements have become a cornerstone of modern marketing strategies. When famous personalities align with products, their influence can dramatically shift consumer perception and purchasing behavior. This trivia question explores a landmark celebrity endorsement deal that changed the landscape of athletic footwear marketing forever and set new standards for how brands leverage star power.

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Michael Jordan (Air Jordan)
Cristiano Ronaldo (CR7)
Serena Williams (SW Collection)
LeBron James (LeBron line)